TRAILBLAZER
After years of being told that they should stay in their software-defined lane ( something that the , frankly , rough rides experienced by Project Aria and Google Glass did little to contradict ) Google has a string of hardware hits on its hands .
The company ’ s own Chromebook line , the Pixelbook and Pixelbook Go , have been well received ; Google Nest is widely regarded as Amazon Alexa ’ s most threatening competition ; and Google
Name : Rick Osterloh Job Title : SVP , Devices & Services Company : Google
finally has a winning flagship smartphone in its stable in the form of the Pixel 6 launched in October of last year .
Despite the steady improvement of its Pixel phones - which culminated in the superb mid-range Pixel 5a - Google had ( ironically , given the fact the company ’ s name is probably the defining verb of the 21st Century ) struggled with brand recognition . This was thanks largely to early Pixel iterations having what one might expect from a software giant ’ s first foray into hardware : great software in an average box . Google has left those early days far behind it . The Pixel 6 is outfitted with a monstrously
16 January 2022