Mobile Magazine January 2023 | Page 5

FOREWORD
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“ Everyone ’ s talking about the cloud . But trusting this intangible technology remains a challenge for many ”

Entrusting the cloud – the SME perspective

Cloud adoption has firmly established itself as a top priority of the world ’ s business leaders . And now , SMEs are beginning to follow suit
According to research conducted by IONOS , the pandemic in particular proved a key instigator for the shift to the cloud . In fact , nearly seven-in-ten SMEs told the survey they are using more cloud services than pre-pandemic , while 42 % say they ’ ve invested in the cloud since March 2020 .
In this month ’ s mag , I spoke to Lisa Schwartz , the Senior Director of Product Marketing at Oracle NetSuite , about how SMEs are approaching cloud transitions . She said that , although the pandemic evidenced the necessity of such digital transformation initiatives , trusting the cloud remains a big ask for smaller , independently-run , time-honoured enterprises .
“ To take those existing processes and put them into something you don ' t see – you ' re entrusting it all to this entity , and that ' s a big leap of faith ,” Schwartz explains . And IONOS ’ report clearly corroborates this : 44 % of SME IT leaders are still worried that data protection is compromised when using cloud services , while 54 % are concerned that security threats are increased by cloud services .
So , one of the leading topics in this edition has been exploring the strategies underpinning cloud adoption and the best practices to follow when undertaking this transformative step .
JOSEPHINE WALBANK josephine . walbank @ bizclikmedia . com © 2023 | ALL RIGHTS RESERVED mobile-magazine . com 5