Mobile Magazine January 2023 | Page 8

BIG PICTURE

The Green Planet AR experience

London , UK

The Green Planet experience transported viewers from the heart of London ’ s Piccadilly Circus to five digital biomes : Rainforest , Freshwater , Saltwater , Desert and Seasonal – all through the power of 5G .
The immersive experience was created by Factory 42 in collaboration with BBC Studios , taking inspiration from the hugely influential Green Planet series . The 5G technology itself was powered by EE ’ s network .
Through the combination of 5G , AR , sound , visuals and storytelling ( by David Attenborough himself ) this immersive experience provided viewers with a deeply personal , utterly unique , and fresh insight into the natural world .
Image credit www . factory42 . uk / greenplanetexperience
8 January 2023