DOCOMO PACIFIC
Roderick Boss , CEO of DOCOMO PACIFIC , discusses providing world class telco services in a unique market context
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H ome to fewer than 170,000 people , annually buffeted by tropical storms , and a trans- Pacific junction for undersea cables , the island of Guam represents one of the most unique market contexts in the telecommunications industry . It is culturally and politically a US territory , but sits a mere three and a half hour flight away from Tokyo and Manila ; its user base is smaller than the population of Fort Collins , Colorado , but Guam ’ s telecommunications market is one of the most sophisticated in the world . It ’ s competitive too , with four mobile industry operators vying for a market share smaller than most others .
“ This is a very unique territory to be operating in , due to both our geography and our identity as a US territory ,” says Roderick Boss , CEO of DOCOMO PACIFIC . “ Being in the US but so close to Asia gives us a big advantage that ’ s maybe disproportionate to our population size .”
Founded in 1991 , DOCOMO PACIFIC is the biggest telecom operator in both Guam and the Northern Mariana Islands ( CNMI ). As the only overseas subsidiary telecom operator of NTT
JULY 2020