Mobile Magazine July 2020 | Page 14

DOCOMO PACIFIC
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“ Being in the US but so close to Asia gives us a big advantage that ’ s maybe disproportionate to our population size ”

— Roderick Boss , CEO , DOCOMO PACIFIC
DOCOMO , a leading Japanese mobile provider , DOCOMO PACIFIC brings a unique value proposition to a wholly unique market . We sat down with Boss to find out more about the strategies and values that have allowed the company to become the region ’ s leading telecom provider , and why Guam itself is the perfect test bed for NTT DOCOMO ’ s 5G ambitions .
According to Boss , Guam ’ s hypercompetitive market is one of the key drivers behind DOCOMO PACIFIC ’ s success . “ We have a very competitive market here , and our position as the leading provider in the region is hard won ,” he explains . “ That competition is a driver behind a lot of the innovation that we do : we have to innovate in order to attract the business of this very sophisticated population . People want the latest devices , the best possible network quality , reliability and world class customer service – and we have to provide them with that .” Boss joined DOCOMO PACIFIC in the summer of 2018 , a continuation of multiple decades of experience in the telecommunications sector . Even after years working in Japan , the Philipines and
JULY 2020