have a very young demographic – 60 % of the Cambodian population is under 30 years of age . This is generation X . It ’ s people who want to be connected , to be social , bank and shop through their devices , it ’ s an absolutely modern lifestyle and we have to be sure we ’ re providing for that .”
Cambodian lifestyle and the culture that pervades throughout the Kingdom is important internally , too , says Watson . Indeed , as the company navigates the rollout of 5G , he finds the strong cultural aspect of Cellcard to be vital to progress . “ One of the things that attracted me to Cambodia is the culture , it ’ s so rich and diverse ,” he explains . “ It is for sure going to be a strong force in the global digital transformation , and a leading proponent of the digital world . We , as a company , are very much part of that journey culturally too .
“ We pride ourselves on our Cambodian heritage ; 99 % of our employees are Cambodian ,” Watson continues . “ But you can ’ t be digital on the outside unless you ’ re digital on the inside . As a result , and as part of this journey to the 5G digitialsing of Cambodia , we ’ re having to re-engineer and reprocess virtually the entire company from the top down . And it ’ s not just about processes , it ’ s about people , having good digital change managers and a concerted effort to bring the whole company into the digital world .”
It is also , says Watson , about building and developing technology that is embedded in that Cambodian heritage . “ For example , we ’ ve created a Cambodian Chat app called Mith Laor , which means ‘ good friends ’. The app includes a TV platform to host video and other content , a payment platform that sees us explore more
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