TECHNOLOGY
Noha Samara , Head of Customer Logistics ( MENA ), discusses how HMD Global ’ s revival of the Nokia phones brand is driven by robust logistics strategies
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I n 2016 , a startup by the name of HMD Global acquired the Nokia phones licence from Microsoft , along with its mobile assets , and since then the brand has enjoyed a marked resurgence . HMD Global ’ s investment strategy , coupled with strategic use of Nokia phones ’ enduring reputation and the demand for feature phones that hark back to its heyday , has seen rapid gains across the smartphone and feature phone markets .
In its first year , HMD ’ s approach to the mobile market and its insistence on disrupting the industry saw it achieve unicorn status , with over 50 offices worldwide and a partnership with Google that sees its handsets lead the charge with the latest Android OS iterations . Its offering is differentiated against the competition with a market-leading approach to handset aftercare , with the promise of years-long security and OS patches to ensure end users aren ’ t left behind in a fast-moving industry .
While HMD Global ’ s leadership in marketing , design , and offering development are the most outward-facing factors driving this brand growth ,
JULY 2020