Title : Head of Customer Logistics ( MENA and Turkey ) Industry : Mobile

Noha Samara is a seasoned supply chain professional with deep experience in supply chain transformation , category and initiatives planning , demand planning , and customer logistics .

She has a strong track record of leading and building up operations within both global MNCs as well as rising unicorn startups .

Noha has spent a large extent of her career in the FMCG sector ; with the retail giant Procter & Gamble where she worked across diverse categories ( Baby Care , Beauty Care and Luxury Cosmetics ) before moving into the consumer electronics industry with Microsoft . She joined HMD Global in 2016 as the MENA Head of Customer Logistics and Supply Chain Director .

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Noha has led several complex supply chain transformation projects throughout her diverse career .

She possesses great team leadership skills with a high level of discipline and rich experience in process improvement and standardisation .

Noha is an electronics engineer with an MBA from the American University in

Cairo . She has published three case studies on operations management and corporate strategy .

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