TECHNOLOGY
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PARTNERS
We build partnerships to last , constructed based on our partners ’ capabilities . We have a clear set of aligned and mutual KPIs , and we share our global objectives with partners regarding growth and expansion strategies . We consider our partners as a driving force of our success . The more we grow , the more they also grow , so we have very strong relationships with our partners . Noha Samara , Head of Customer Logistics ( MENA ), HMD Global
the first adopters of these new technologies . We have implemented many of these across our supply chain operations , particularly in terms of Big Data management and analytics , automation and AI .”
Each of these developments feed into a ‘ control tower ’ organisation that HMD Global uses to oversee its supply chain functions . With its wide presence , both regionally and globally , and many shipping locations with varying lead times , HMD uses this control tower function in close conjunction with its partners to ensure on-time delivery . “ Time to market and time to ramp up for our devices are vitally important in our industry , so we rely heavily on those relationships to support our focus and strategy ,” continues Samara . “ We have a clear set of aligned and mutual KPIs , and we share our global objectives with partners regarding growth and expansion strategies . We consider our partners as a driving force of our success . The more we grow , the more they also grow , so we have very strong relationships with our partners .”
This close cooperation provides end-to-end visibility across the supply chain function , with digitisation boosting flexibility in ever-changing market situations . HMD ’ s distributors benefit from an online supply chain portal that provides accurate real-time information , flagging areas of inefficiency and clarifying areas to target strategically .
JULY 2020