The dynamism of MENA markets , and the four-to-six month lifecycle of each handset , is addressed by both this cutting-edge approach to visibility and HMD ’ s hands-on approach to demand forecasting and preparation . Weekly demand forecasting is
combined with bi-weekly leadership meetings focused on innovation and efficiency ; the sum is an organisation that is flexible and able to rapidly react to shifting market conditions and fluctuations in demand .
“ By changing nothing , nothing changes ,” Samara concludes , and HMD Global is committed to this principle . Reinstating Nokia phones at the forefront of the mobile conversation has required a focus on challenging the current status quo , seeking areas to innovate and move fast in ever-evolving markets where customer demand for the latest and greatest is a constant . Nokia phones is on the rise , and it is clear that HMD Global ’ s robust approach to supply chain management and logistics across its operations is a vital and effective driver of this return to prominence .
69 www . mobilemagazine . com