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“ The IoT omnichannel evolution is here and it ’ s gaining traction quickly ”
— Ketan Karia , head of IoT Practice at Ness Digital Engineering company Fjord , gave a talk on the future of advertising . He painted a picture of a world where human interaction with technology would move beyond the inhibitions of screens and physical interactions . Instead , we would make an almost universal transition to haptic , audio and ambient interfaces . In short , a Zero UI world .
In a way , this bold prediction came true . Between 2017 and 2019 , smart speaker ownership in the US grew by more than 135 %, and today an estimat-
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