Mobile Magazine July 2020 | Page 99

CEO : PETE LAU [ HQ : SHENZHEN , CHINA ]

06 OnePlus

CEO : PETE LAU [ HQ : SHENZHEN , CHINA ]

OnePlus was founded in 2013 and , along with Vivo and Oppo , is a wholly owned subsidiary of the BKK Electronics Corporation . The company ’ s original team cites a perceived stagnation in smartphone design as the impetus for creating their company . Over the following years , the company established a reputation for including flagship features in midrange priced phones . Last year , the industry-leading features packed into its OnePlus 7 Pro handset lived up to the company ’ s self-styled identity as a “ flagship killer ”, and this year the OnePLus 8 Pro ’ walked away ahead of Apple and Samsung with the T3 Awards 2020 ’ s Best Phone award . The company doesn ’ t just put existing premium features in affordable packages ; OnePlus ’ Concept One handset is the first to use colour-shifting glass technology to create an “ invisible camera .” Last year , OnePlus ’ sales exceeded $ 1.9bn , and has achieved better US market penetration than any other Chinese smartphone manufacturer .
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