Mobile Magazine July 2022 | Page 11

Oracle
ORACLE

Driven

by data , built to win
engaging fans using Data and Marketing Solutions to drive commercial value and improve Fan Experience . He also spent 4 years at Barclaycard driving the digital transformation programme . Earlier he spent five years at Cisco , leading London 2012 digital sponsorship , and 10 years at Vodafone where he held a number of positions in Service , Sales and Marketing . He also holds an Executive MBA degree from Warwick Business School . Elrawi discussed the launch of The Oracle Red Bull Racing Paddock , a platform that lets fans earn points to get exclusive swag and digital downloads . Fans used The Paddock to redeem digital rewards and submit thousands of questions to the team through Oracle CrowdTwist Loyalty and Engagement . Elrawil also revealed how Oracle Cloud Infrastructure ( OCI ) is helping Oracle Red Bull Racing prepare race strategies and make real-time decisions during races to help them win .

Oracle

CEO : SAFRA A . CATZ INDUSTRY : IT SERVICES AND IT CONSULTING HQ : TEXAS , US mobile-magazine . com 11