Mobile Magazine - July 2023 | Page 15

Epic moments from Samsung on one of Europe ’ s biggest

billboards London , UK

Samsung used an oldfashioned photo booth fitted with their new camera technology to demonstrate their 200MP image sensor fitted to the new Samsung Galaxy S23 Ultra .
Images captured were showcased on the billboard in London ’ s Piccadilly Circus .
Ran Chae of Global Marcom team at Samsung Electronics ’
Device Solutions Division explained : “ We took the 200MP photos captured in the booth and posted them up on London ’ s enormous Piccadilly Circus billboard that reaches nearly 700 inches in height , and then zoomed in about 8.5x to show that the photo quality in every pixel remains true to life even when dramatically zoomed in .”
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