Mobile Magazine July 2024 | Page 60

VIRGIN MEDIA O2
systems integration , as well as customer integration .
“ I ’ m really proud of what has been achieved in the last three years , it ’ s been an amazing journey .” As Julain and his team move forward to ensure VMO2 continues to deliver the best service , he emphasises the importance of consolidating high-quality data into a single , accessible location to enable effective machine decision-making . This comes in the form of AI-driven pattern recognition , which predicts and prevents problems and , as a result , ensures minimal customer impact .
Utilising this intelligence across the likes of consumer , business and internal operations , significant advancements have been made as automation and AI has drastically reduced time required for tasks , allowing the team to concentrate on more critical activities instead of routine transactions .
Julian explains : “ The primary focus has been around getting all the data sources and good quality data in a single place so it can be accessed on a regular basis . If you can ’ t do that , then you can ’ t ask machines to make decisions on your behalf .
60 July 2024