Mobile Magazine July 2024 | Page 68

TMT

Technology , Media and Telecommunications ( TMT ) companies are facing pressure like never before .

As digital transformation continues to offer many opportunities and challenges , the telecommunications industry is being forced to adapt in order to remain competitive . This is particularly important in a world striving to be more connected than ever .
With insights from leading executives at Amdocs , Tech Mahindra and TalkTalk Business , Mobile Magazine explores how businesses can remain competitive and relevant in a rapidly changing digital landscape .
There are multiple drivers for this type of transformation , as Vladimir Mitrasinovic , Regional VP EMEA at Amdocs , explains .
“ TMT sector end-users – consumers and , increasingly , B2B customers – want a seamless , personalised experience across telecoms , media , and technology platforms ,” he says . “ This demand , coupled with rapid technological advancements , compels companies to continuously innovate and evolve their offerings .
“ We ’ re also seeing a shift away from price to convenience and service levels . It ’ s no longer about who is the cheapest ,
it ’ s about who is the best and who is offering something new that ’ s easy to obtain and consume .”
Opportunities and challenges as connectivity demand surges The global 5G services market was valued at US $ 28.9bn in 2023 and is expected to

“ In a digital society , connectivity has become a rite of passage for many ”

MANISH MANGAL GLOBAL BUSINESS HEAD , NETWORK SERVICES TECH MAHINDRA