Mobile Magazine March 2023 | Page 49

RAKUTEN SYMPHONY the more innovators , the more value and the more efficient the solution will be ,” Dabboussi says .
“ The ecosystem and the partnership environment that we have is super important to our success and quite complementary to our strategies .”
The future of Mobile as a Software With Dabboussi envisioning a future that ’ s “ nothing but Open RAN ” and enthusing about the growing number of companies embracing a software-centric approach to mobile networks , he is particularly focused upon the four key ways he can turn that envisioned future into reality .
“ It ' s very important for us to continue to stay the course in our mission , continue to improve and innovate in what we do – both on the technology pieces as well as the operating and commercial model .”
That means encouraging vendors and customers to sign up on “ a complete cost transparency basis ”. This isn ’ t to be limited to the technology pieces , it is to also include “ the operating and commercial model , and the engagement and go-to market model ” as well , due to the increasing volume of customers seeking out face-to-face interactions and resources located in the same time zone .
“ So , ramping up our capabilities globally is super important , and we need to be a little more crisp in describing ourselves to the industry in general , but most importantly , to the stakeholders of our customers and decision-makers – which is exactly what this disruption is about and