TMT
“ The app market has always been a competitive one . Tough economic times will undoubtedly make it even more competitive ”
SILVIO PERUCI MANAGING DIRECTOR , APP RADAR
Revolut ( with 21.1 million downloads ), PicPay ( with 20 million downloads ) and C6 Bank ( 17.9 million downloads ).
The next phase of app innovation Today , CX apps are no longer a niceto-have add-on – for most consumers , they are an expectation . As a result , this is a shift that service providers need to be firmly committed to .
“ As the cost of living crisis continues , the money management sector will grow even more competitive in 2023 . With more choices available than ever for consumers , companies will have to fight for new users with innovative functionality and smart marketing techniques to attract and retain users ,” explains Silvio Peruci , Managing Director at App Radar .
“ The app market has always been a competitive one . Tough economic times will undoubtedly make it even more so . Whether it ’ s money management , investment or crypto , app developers and marketers will have to zero-in on their target audience and make sure their brand , app functions and marketing are all aligned to what their audience is looking for .” Although many imagine that the threat of recession would act as a blockade
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