TMT

LAUREN BERKEMEYER VICE PRESIDENT OF MARKETING , YULIFE

Finally , the third component is nudges , also referred to as ‘ triggers ’. So , how can you use technology to nudge people into maintaining engagement ?

“ We do that in a series of ways ,” Berkemeyer explains . “ It could be for duelling colleagues who have a competitive spirit , and a leaderboard is the best form of trigger during an event .”

“ Tech is enabling all of this to happen . And , obviously , there ' s a huge power of community within that mechanism of nudging .”

Berkemeyer describes how , through this approach , YuLife is seeing unprecedented levels of engagement in the employee benefits space .

“ What I am particularly proud about is the fact that we ' re getting monthly active users of about 44 % on average . And , I don ' t know if you ' ve ever looked into the monthly active users of a health and fitness app , but it ' s usually around 4 %. So , it ’ s great to be in this B2B landscape , really helping to drive change and healthy behaviours among such a large employee population .”

“ The simple act of using those game mechanics is really driving and triggering that engagement in a new , meaningful way .”

mobile-magazine . com 93