Traffic generated by OTT apps exert tremendous pressure on global networks , but an App QoE approach helps operators reframe capacity planning and network optimisation needs in the context of customer satisfaction
SANDVINE
Traffic generated by OTT apps exert tremendous pressure on global networks , but an App QoE approach helps operators reframe capacity planning and network optimisation needs in the context of customer satisfaction
Network traffic generated by Netflix , YouTube , Google , Xbox , and other applications are exerting more pressure on global networks , raising capital expenditure and impacting service providers ’ income statements and profitability .
An App QoE ( App Quality of Experience ) approach to capacity planning , operational efficiencies and network optimisation can make a difference .
In 2020 and 2021 , COVID-19 accelerated digitisation by years , and telecom service providers around the world rose to the challenge by ensuring their networks kept up with the wave of data traffic coming in from video conferencing , video streaming , telehealth , and virtual learning . Today , people spend as much as five to eight hours a day on applications , many of which are bandwidth intensive and video based .
In fact , Sandvine ’ s 2023 Global Internet Phenomena Report showed that there was a 23 % increase in overall internet traffic H1 2022 compared to H1 2021 , largely due to the growing popularity of video apps like Netflix , YouTube , and TikTok , as well as interactive apps like gaming , social networking , and messaging .
96 March 2023