“ You want to get to the root cause of issues faster so you know whether you need CapEx , OpEx , or simply optimisation of existing investments ”
SAMIR MARWAHA CHIEF SOLUTIONS OFFICER , SANDVINE
What is ‘ App QoE ’ and how does it differentiate you in the market ? “ App QoE means understanding what your end-users are experiencing and feeling when using their favourite apps over your network . Today , people use dozens of different apps every day . Whether for work , education , health , or entertainment , people are using apps more frequently , and across more devices , too . There is such an increasing dependence on apps , in fact , that subscribers ’ App QoE matters more and more .
Regardless of device type , access method , or subscriber location , App QoE is a reflection of your network . This means you have to better analyse and optimise networks to deliver the best possible quality of experience to subscribers and enterprise customers . You want to get to the root cause of issues faster so you know whether you need CapEx , OpEx , or simply optimisation of existing investments .
This is why real-time measurement of App QoE is so important . Advanced machine learning ( ML ) drives our application classification and quality of experience “ scoring ”, with greater than 95 % classification
EXECUTIVE BIO
SAMIR MARWAHA
TITLE : CHIEF SOLUTIONS OFFICER COMPANY : SANDVINE INDUSTRY : TELECOMMUNICATIONS LOCATION : TEXAS , US Samir Marwaha leads Strategy , Corporate Marketing and Product Management . He evangelises an App QoE approach to best data that is currently missing from all network and service performance systems . This data is essential for network operations , capacity planning , heavy usage management and executive insights to drive profitability and subscriber satisfaction .
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