Mobile Magazine May 2022 | Page 37

During a coffee break , we were just chatting – and I must have been pitching it really well because he was really interested and came up with some solutions . We just started a brainstorming session . And then we became partners .
“ As a local authority , you need to know your area really well . You need to know your businesses . You need to know your community really well . What are their needs , what they want , what they don ' t like , the number of businesses , who are their local communities , schools , academic partners ? This is what we do in the Growth , Infrastructure and Development team at the authority . We work really close with our business and communities .”
This then started Clulow off on identifying small- and medium-sized businesses , enterprises and educational institutes in the Nottinghamshire and Midlands ’ region that could become solid partners in the 5G project – which is how the likes of Gooii , ISPB , Parkwood Leisure , Birmingham City University ( BCU ) and Nottingham Trent University ( NTU ) got involved .
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