The future The trajectory of the global E & M industry shows a narrative of resilience , innovation and transformation . Despite facing macroeconomic challenges and evolving consumer dynamics , the industry is poised for monumental growth , propelled by advertising prowess , digitalization and the ascent of emerging technologies . As the global E & M industry charts its course towards the US $ 2.8tn market milestone by 2027 , stakeholders must embrace innovation , adaptability and creativity to unlock the industry ’ s boundless growth potential and navigate the evolving contours of media and entertainment consumption in the digital age . mobile-magazine . com 95