POWERING PERSONALISATION WITH THE RIGHT DATA
through with an associated call to action . According to McKinsey , there is a 10 to 20 % incremental boost in conversion rates and customer lifetime value when coordinating messages across channels ,” comments Gladwin .
“ Marketers and their customers deserve better . With the Cheetah Digital EDP , as consumers engage in mobile apps , wallet , email , social media platforms , chat applications , and other touchpoints , this data is ingested in realtime and can be acted on immediately .”
POWERING PERSONALISATION WITH THE RIGHT DATA
The converging forces of privacy legislation sweeping the globe , and consumers that are ever-more cognizant of privacy preserving tools , means that they are likely to only continue doing business with the brands that they trust and who tailor campaigns to them .
Expanding on powering personalisation from the right of data , that ’ s gathered compliantly , Gladwin breaks down the best approach . “ The future of marketing to individuals with relevance is about asking them about
“ You are not going to find an enterprise that doesn ’ t want to engage with their customers in the most frictionless manner possible ”
— Andy Gladwin , Head of Mobile at Cheetah Digital
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