121 lack of physical customer engagement and rise of eCommerce to substitute physical relationships . For example we have a supermarket client in France who sent out a message to all of their customers in March detailing their new store opening and closing times along with their online ordering capabilities . So in terms of driving clarity in an ambiguous environment , SMS has been a great way to cut through the noise , to be able to go through a different channel that isn ’ t suffering from buffering and other issues , to get immediate important messages across during this time .”
Recent research shows that app utilisation is up 50 % and the pandemic has accelerated the enterprise digital communication strategy – on average – by about six years . “ Moving companies forward in that strategy , mobile again is becoming even more key . To be successful you need to be where your customers are , and that is no longer physical engagement . With the rise of remote customers , mobile is going to be the key to success .”
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