9MOBILE
9mobile CEO , Alan Sinfield , talks digital transformation , serving the underserved and creating a cultural shift , all in the middle of the COVID-19 pandemic
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N igeria is a frontier market with huge reserves of untapped potential . A country of 206mn people , large portions of its market are underserved , both in terms of Telecommunications , Media & Technology ( TMT ) and , Banking . The country ’ s telecom market only has a mobile broadband data penetration rate of around 45 %, and more than half of its citizens that are the right age to own a bank account are completely unbanked . “ There ’ s huge growth potential here ,” says Alan Sinfield , CEO of 9mobile .
Having accumulated multiple decades worth of experience , both in the banking sector and leading telecoms in frontier markets , Sinfield sees a wealth of opportunities for 9mobile to grow and evolve into a top-tier competitor in the Nigerian mobile industry . We sat down with him to discuss his vision for digitally transforming 9mobile , driving major fibre deployments throughout a geographically and politically diverse country , banking the unbanked , and nurturing a vibrant ecosystem of Nigerian companies in order to build a truly sustainable , valuable , home-grown MNO .
NOVEMBER 2020