RECREATING THE 9MOBILE CULTURE
CULTIVATING AN ECOSYSTEM
“ Our banking service is a great way for us to both enable our customers and to help the government achieve its financial inclusion goals ”
— Alan Sinfield , CEO , 9mobile
RECREATING THE 9MOBILE CULTURE
Every digital transformation , at its heart , lives or dies by the strength of a company ’ s people . 9mobile is no exception . Sinfield admits that , prior to his arrival , the company had experienced a few difficult years related to investment in infrastructure and other areas . “ However , what we do have internally is a wealth of great human capital , that we will be further developing through investment in training , and career development ,” he says . “ What I ’ ve been doing since I ’ ve arrived is letting people know that we are turning things around . I ’ ve made it clear that in that process , everyone at 9mobile is an ambassador for the brand . If they don ’ t live , breathe and represent the brand then the company won ’ t succeed . The only way we will succeed is through teamwork .”
He adds that , in addition to improving training programs and delving deeper into the company ’ s core competencies to better understand the strategic changes that need to be made , he ’ s working to create a rewards-focused culture at 9mobile . “ We want people to understand that , if they want to progress , they ’ ll have to put in the work , and that if they put in the work , they ’ re going to progress and be rewarded for helping to grow the business .”
CULTIVATING AN ECOSYSTEM
As a wholly Nigerian-owned business , ensuring that 9mobile works to nurture and grow the ecosystem around it in a sustainable way is an essential goal for Sinfield and the company ’ s shareholders alike . “ We have a strong focus on using local companies wherever we can to help give them a leg up , by investing
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