LIBERTY GLOBAL
18
“ What we aim to do with the Emerging Business team is to create revenue optionality at pace ”
— Julie Fedele , VP of Emerging Business , Liberty Global
Bringing that principle to her current role , she ’ s in favour of over-the-top , or plug-and-play services .
“ What we aim to do with the Emerging Business team is to create revenue optionality at pace ,” she says . “ This is what differentiates emerging and new business . Emerging business is identifying completely new revenue streams . For example , launching a new business under the Virgin Media brand or a new brand , that taps new margetmarket segments .“ We don ’ t need to explore the whole pool – but we can widen the swim lane !”
A business the size of Liberty Global generates a lot of ideas . And an important part of the Emerging Business teams ’ remit is to advance some of the best , the ‘ activation ’ part of her job title . The team consists of squadspods directed to look at , say , e-health , e-sport or consumer energy , Fedele explains . “ With the team , we then scope out what this means , set parameters – for example when considering healthcare we split out ‘ lifestyle wellness ’, a very busy field , from ‘ e-health , and concentrate on the latter .”
From there on they operate like a
NOVEMBER 2020