TECHNOLOGY
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“ There are compelling signs that the [ automotive ] industry ’ s traditional business model is set to give way to a radical new approach ”
— Paul Warburton , VP of Automotive , Fujitsu sell these vehicles is set to change every bit as much as their products .
“ As car manufacturers wrestle with the fundamental challenges presented by technology innovation and the coming shift to battery-powered electric vehicles , there are compelling signs that the industry ’ s traditional business model is set to give way to a radical new approach ,” writes Paul Warburton , VP of Automotive at Japanese ICT firm Fujitsu . Warburton believes that the proliferation of connected vehicles will change the course of history for the industry . For a clue as to where it ’ s headed , he suggests we look to another sector - one that ’ s in the process of colliding with automotive design and manufacturing . “ As connected in-vehicle IT becomes increasingly key to car-buyers ’ purchasing decisions , it ’ s time for vehicle manufacturers to think more like smartphone suppliers ,” he explains .
This month , Mobile World will be looking at the intersection of mobile technologies and the automotive industry , examining the role that AI , 5G and driverless vehicles are having on this rapidly changing space .
NOVEMBER 2020