EXPERT INSIGHT FROM SYNOPSYS
“ The smartphone has had a significant impact on our daily lives , and it is only the beginning . How we interact with our vehicles is quickly changing from a rite of passage to a natural extension of our environment with the rapid evolution of smartphones reflected in the automotive space . The need to rapidly adapt to consumer interests is fueling the need for dynamically updatable systems while maintaining the safety and security requirements demanded of manufacturers . These needs carry over to industries supporting automotive providers . The most notable being the need for high-speed services promised by 5G . The level of testing and interoperability needed to provide consumers with a safe , secure and seamless experience is critical to progressing autonomous driving . Offerings like application stores , vehicle customisation , self-parking and payment of unattended services will continue to drive the automotive space , just as we have seen in smartphones .” Chris Clark , Senior Manager of Embedded Ecosystems , Synopsys
61 technological saturation across the industry . “ There will be an explosion of in-car functionality and features , just like in the mobile phone industry following the launch of Apple ’ s iPhone ,” notes Warburton . “ Therefore the dominant industry players in the car ’ s next century will be those that understand and embrace this shift early .
This will require them to work with the right partners to build a global framework and infrastructure that ensures they ’ re successfully able to meet the differing demands and requirementsw of diverse markets and customers , while also supporting growth in a way that ’ s environmentally sustainable .”
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