THE MOBILE INTERVIEW
and architecture to clients and resellers within the UK , Middle East and Africa for new and existing products .
NETSCOUT is a leading provider of performance management , cybersecurity and DDoS protection solutions . Based in Westford , Massachusetts , the company offers a broad range of performance management products .
Q . WHAT SHOULD TELECOMMUNICATIONS COMPANIES BEAR IN MIND WHEN IT COMES TO DIGITAL TRANSFORMATION ?
» Digital transformation is the adoption and implementation of digital technology into all areas of an organisation to drive fundamental change . As many telecommunication firms have come to realise in recent years , for business operations to improve , digital transformation is a necessity .
However , taking on any transformation initiative comes with a variety of limitations and unexpected challenges , especially when it comes to managing and transferring internal data .
Using packet-level data can expedite this process . It consists of small data fragments that are part of a much greater message and , once shared over the internet , these fragments are put back together by the receiving device . This allows users to consume a network ’ s resources only when they are actually transferring data .
Lack of experience , staff shortages , budget restrictions , limited visibility into cloud environments , and limited packet analysis skills are all factors which
“Now , more than ever , it is important for telecoms businesses to take control of their future transformation initiatives ”
limit the use of packet-level data – and hinder the digital transformation , as a result . Nevertheless , packet-level data is essential and , with the right tools , can help ensure the success of what can be a costly transformation project .
Q . WHAT ARE THE BIGGEST BARRIERS TO DIGITAL TRANSFORMATION ?
» Overall , telecoms businesses around the world have made significant strides in their digital transformation strategies and adoption of cloud and hybrid cloud environments by using packet-level data . Yet , there is still some reluctance to using packet-level data , according to a study by Omdia .
18 November 2023