CLOUD & 5G
control ,” he shares . “ The nature of data is changing . It is growing in volume and becoming mission-critical to our daily interactions . Data – all data – is becoming more and more personal .” Our identity focus is changing as well . In addition to individual customer identity management , new organisational ( aka ; entity ) identity management solutions and services are taking shape . “ Not only will organisations be able to know your customer ( KYC ), individual customers will be able to know your entity ( KYE ),” he continues .
KYE services will manifest themselves as cryptographically verifiable branded calling , branded messaging ( like with RCS ), authentic content and delegated authority credential s – individuals will be able to verify the authority of an entity ’ s representative , such as employees , call centre representatives , delivery agents and chatbots .
“ Organisations will need to manage these new requirements , along with the obligations that are coming from a host of new identity and data-centric regulations ,” Michael adds .
As voice and internet technologies converge new models of data exchange , selective disclosure and consent will emerge . Indeed , one day Michael anticipates that terms of services will go both ways .
“ Not only will an individual need to agree to a business ’ s terms of service , but businesses may also need to agree to an individual ’ s terms of access ,” he says . “ There is very little doubt that most of these interactions will be predominantly mediated via the ‘ digital credentials wallet ’ on mobile .” mobile-magazine . com 137