Mobile Magazine November 2024 | Page 22

LIBERTY GLOBAL
The business operates primarily in Europe , providing television , broadband and telephony services across countries including the UK , Switzerland , Belgium , the Netherlands , Ireland and Slovakia .
Consumers best know the company through brands including Virgin Media O2 in the UK , Sunrise in Switzerland , VodafoneZiggo in the Netherlands and Telenet in Belgium . It has expanded its reach through various strategic acquisitions and investments , making it one of the largest international TV and broadband providers . “ We are an active investor in cutting-edge infrastructure , content and technology ventures , such as Formula E and Atlas Edge ”
When Martin arrived at Liberty Global , he was met with what he describes as a partially-centralised procurement organisation . His outlook on how the operation was performing is pragmatic , as some areas were delivering better outcomes than others . This left the procurement operation at a crossroads . Martin set about answering the question of what the strategic importance of procurement was to Liberty Global moving forwards and it was clear that either all of procurement should be passed back to the different operating companies under the Liberty Global banner or they needed to look to do something completely different within Liberty Global .
22 November 2024