LIBERTY GLOBAL
“ When my team walks through your door , they ’ re going to put the customer cap on ”
MARTIN SIMPER CHIEF PROCUREMENT OFFICER , LIBERTY GLOBAL
account works , the happiness of the customer and really focus on that lens ,” he says . “ We ’ ve not had that before , so that ’ s pushed it on even further .”
A customer-centric approach The customer-centric mentality also brings opportunities to improve Liberty ’ s offering . By listening to customers and establishing exactly where their pain-
points exist , the firm is able to provide better solutions .
“ All of the things that we ’ ve worked on in recent times around orchestration , around risk , around ESG , around training and upskilling people , have all come from conversations with our customers ,” says Martin . ” It is starting to shape our business .”
Now Martin has the team running as an outward-facing business , it has developed a suite of products to help optimise its offering .
Liberty Global has assembled Source Risk , Source Hub , Source Academy and Source Insights to develop the customer experience and react in real time to the demands of its partners .
“ One of the first things that happens when you ’ re talking to a customer is they throw you a load of data ,” he explains .
26 November 2024