ROBERT GERSTMANN
EXECUTIVE INSIGHT
I n a world where we are more connected than ever , the technology industry is working fast to ensure mobile users can interact with each other in the most modern way possible .
Apple ’ s release of iOS 18 in September 2024 brought with it Rich Communication Services ( RCS ) Messaging . This refers to a communication protocol for instant messaging primarily for mobile phones that is designed to offer rich communication .
With RCS Messaging , users of Apple can now enjoy a range of features like typical indicators and the ‘ delivered ’ status message while messaging Android users . It also seeks to ensure high-quality media ( ie . pictures and videos ) are sent between both parties .
Robert Gerstmann , Co-Founder & Chief Evangelist of Sinch , emphasises how this update will transform brandconsumer interactions .
As one of the founders of Sinch , Robert works to influence business growth strategies by engaging with the company ’ s customers and partners around the globe . WIth more than 20 years in the business communications industry , he has a deep understanding of the dynamics of the mobile industry to understand how Sinch can continue helping its customers moving forward .
Mobile Magazine sat down with Robert to discuss his role within the company and how Apple ’ s adoption of RCS could impact the mobile messaging landscape . He emphasises how Apple ’ s updates
ROBERT GERSTMANN
TITLE : CO-FOUNDER AND CHIEF EVANGELIST
COMPANY : SINCH INDUSTRY : COMMUNICATIONS LOCATION : SWEDEN
With more than 15 years of experience within mobile enterprise communications , Robert is wellversed in connecting people and businesses in today ’ s digital landscape . At Sinch , he drives the company ’ s growth strategy by providing input and direction to product and technology roadmaps and engaging with customers and partners around the world .
42 November 2024