“ A minute ’ s mobile-tomobile chatter comes in at 57g , about the same as an apple , most of a banana or a very large gulp of beer ”
— Mike Berners-Lee , Author , How Bad are Bananas ? The Carbon Footprint of Everything conglomerates and even premium Vodka brands these days . A recent report by Vox noted that Amazon CEO Jeff Bezos pledged that his company would be carbon neutral by 2040 ; Microsoft has committed to be carbon negative by 2030 ; Starbucks aims to be “ resource positive ” within a decade ; and Heathrow Airport in London pledged to be carbon neutral in its operations by 2030 ( excluding the emissions from flights , which somewhat takes the jet exhaust out of that particular sail ).
However , being carbon neutral or even carbon positive doesn ’ t necessarily have a one-to-one correlation with reducing emissions . As an example , let ’ s look at one of the latest major telecom companies to go “ carbon neutral .”
Based in Sydney , Telstra is one of the leading telco providers in Australia , and can trace its roots all the way back to the early 1900s and the earliest days of Australia ’ s telephone and telegraph networks . Today , the company serves more than eight million customers , reports annual revenues in the realm of $ 27.8bn and was the first Australian telecom company to launch 5G services .
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