The rise of smartphones has wreaked havoc upon camera makers around the world . The point-and-shoot industry has been decimated by improvements to smartphone cameras . However , where there is crisis , there is opportunity . Japanese electronics manufacturer Sony - in addition to its own line of smartphones - the XPERIA - has struggled to keep up with the staggering demand for its camera sensors . Today , Sony ’ s chip business generates 95 % of its revenue from image sensor sales . In May , Sony claimed that it controls 51 % of the global image sensor market and is targeting a 65 % share by 2025 . In May , Sony released the IMX501 , the first image sensor powered by AI . 10