Quick-fire questions
PCS WIRELESS
Quick-fire questions
Bashar Nejdawi , Chief Operating Officer of PCS Wireless
How do you see wearables adapting to help post-pandemic ?
“ Wearables have really taken off , especially during the pandemic , as a lot more people were stuck at home doing their own exercise routines and managing their own programmes and health . Therefore , we ’ ve seen a lot of growth in wearables during the past 18 months . Headsets were also selling like crazy as people adapted to working from home .”
Most exciting technology trend at the moment ?
“ The one that I find to be the most interesting is the utilisation of robotics and how this will enhance business in the future . Some people view robotics as replacing people , but I see that robotics will focus our people on a much higher level
of technology-based activities . We can be more productive and upgrade a lot of the skill sets that we have for our operations and warehouse , but more importantly , it is going to drive Artificial Intelligence ( AI ) and machine learning ( ML ). This is going to be a critical part of the analytical decisionmaking for a technology platform company in terms of analysing the pricing trends , the residual value curves , the purchasing , and the lifecycle .”
How important is sustainability to PCS and how do you practice this ?
“ Sustainability is very important for PCS , because all those devices we circulate back into the secondary market would have just ended up in landfills , or worse still not disposed of correctly . Reducing the carbon footprint is critical . PCS is in the centre of the global sustainability movement . We offer the chance for mobile devices to be refurbished and properly before they are circulated back into the market .”
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