“ Sustainability is very important for PCS , because all the devices we circulate back into the secondary market would have just ended up in landfills …”
Gold medal for the ultimate recycling of smartphones
PCS WIRELESS
“ Sustainability is very important for PCS , because all the devices we circulate back into the secondary market would have just ended up in landfills …”
BASHAR NEJDAWI CHIEF OPERATING OFFICER , PCS WIRELESS
Entrepreneurial spirit Reflecting on its humble beginnings back in 2001 in Brooklyn , Nejdawi points out how the founders saw an opportunity grow from their original business of selling new devices into the retail or wholesale market . The wireless device reseller has now grown to become the global leader in the secondary mobile device industry .
“ When people wanted to upgrade , they were bringing devices back which just needed to be refurbished . However , there was no ecosystem that took these devices . tested and connected them , and put them in the hands of the people who could use them and did not want to pay the full amount ,” commented Nejdawi .
“ PCS founders saw an opportunity as they were getting used devices back through retailers they were working with . These mobiles just needed to be refurbished and tested to ensure they were properly graded before being re-sold , but there was no ecosystem for these devices . To ensure they were put into the hands of people who could use them , such as those who didn ' t want to pay the full amount but simply wanted a functional used device , PCS ’ s original business of selling new devices grew into the secondary market and has been driving the market ever since with a growing business model .”
Gold medal for the ultimate recycling of smartphones
Strong technology partners are critical to the success of PCS . “ Everything we do is based on our technology platform . Working with companies like FutureDial on automation is the key for our development . It is vital for our future technology base and building our technology platform for our processing capabilities and the ability to be able to do diagnostics and grading ,” said Nejdawi .
“ Working with Revalue Tech in Enterprise Mobility has allowed us to extend the availability of used devices into that segment of the market as well as develop innovative
enterprise grade service offering in partnership . “ Mobile devices and other consumer devices require a new ecosystem that can deliver convenience , savings , and transparency throughout the device ownership experience .”
Nejdawi commented that the future of mobile devices will revolve around content and content delivery . “ Video streaming and availability of the content through the various sources is what ' s going to drive the next evolution for technology .”
With a local presence in every major market , and a strong leadership team that ’ s passionate about building the secondary market , PCS is focused on helping their partners achieve objectives year after year .
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