Mobile Magazine September 2021 | Page 24

Chra Hussain , CCO of Asiacell , talks technology , team building , and always ensuring the customer comes first
ASIACELL

Chra Hussain , CCO of Asiacell , talks technology , team building , and always ensuring the customer comes first

Plenty of companies , having attained a clear lead in their industry , might be tempted to take it easy and enjoy the view from the top of the hill . The ones that stay at the top of the latter , however , know that being number one takes just as much , if not more work than being a challenger .

Asiacell is the undisputed market leader in Iraq ’ s telecom sector , and invests heavily in making sure things stay that way . “ Asiacell is king in terms of its position as the leading player in the Iraqi telecom sector ,” says Chra Hussain , Asiacell ’ s Chief Commercial Officer , who explains that the company “ maintains this position through its unmatched digital resources and technical know-how .”
As a result , Asiacell ’ s network delivers the fastest , most reliable connectivity in the country to the largest number of people . The company serves a growing subscriber base of more than 14.7mn Iraqis across all 19 of the country ’ s governorates who - Hussain is quick to emphasise - are the leading priority for the carrier . “ We are a service company . Everything we do is about enhancing the customer experience . Our staff is in a constant state of training and development to keep up with the latest trends in customer service ,” she says . “ Ensuring that our service remains the best in the market is our priority here at Asiacell , and our network is continuing to consistently improve and develop all over Iraq .”
24 September 2021