Zoom ’ s head of UK & I , Phil Perry , discusses the hybrid future of work as the world struggles to find a good reason to come back to the office .
DIGITAL ECONOMY
Zoom ’ s head of UK & I , Phil Perry , discusses the hybrid future of work as the world struggles to find a good reason to come back to the office .
WRITTEN BY : HARRY MENEAR
Phil Perry , Head of UK & I , Zoom
As global vaccine rollouts allow the world ’ s richer economies to edge closer to a “ postpandemic ” landscape , there ’ s an increasingly fierce debate raging over whether we even need to come back to the office at all .
The “ Back to Work ” Fiasco In June of this year , Apple CEO Tim Cook sent out a company-wide memo saying that all staff would be required to return to the office some time in September . Apple , like pretty much all tech companies , had been working more or less fully remote since the start of the pandemic , and Cook ’ s memo wasn ’ t exactly wellreceived . Employees pushed back with their own open letter to management , highlighting the false narrative pushed by the company ’ s executives about just how eager they were to return to in-person work . In the letter , employees wrote that “ Messages like , ‘ we know many of you are eager to reconnect in person with your colleagues back in the office ,’ with no messaging acknowledging that there are directly contradictory feelings amongst us feels dismissive and invalidating … It feels like there is a disconnect between how the executive team thinks about remote / location-flexible work and the lived experiences of many of Apple ’ s employees .” The dust up between
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