DIGITAL ECONOMY
been incredible to see how communities , organisations , friends and families have stayed connected with a tool that was traditionally used by businesses ,” says Perry . He adds that one of his favourite stories from the pandemic was the Scout Association , which turned to Zoom “ to provide virtual experiences for 475,000 young people , providing a sense of community and connection during ongoing national lockdowns .”
Now , however , Zoom ’ s future very much depends upon the hope that the next six months won ’ t see a reversal of all the progress we made over the past 18 . Perry is confident , however , that “ the shift towards the hybrid work model has already begun ,” adding that “ remote meetings eliminate commutes , encourage inclusivity , and improve work between teams .” In a year when it feels like the patience of the global workforce with its employers is hanging by a very precarious thread , using collaboration tools in support of a hybridised working model might be just enough of a compromise to prevent the analysts at Bloomberg ’ s worst fears (“ WE QUIT - SORRY FOR THE INCONVENIENCE ” signs outside every Burger King in America ) from coming true .
For the companies already experimenting with hybrid working models - in July , TikTok announced that it was transitioning to a workweek that would remain fully remote two days out of five - the benefits are already being felt . From bigger talent pools and better collaborative tools , to happier , more productive employees given greater freedom to get on with their jobs , Perry emphasises that “ All of these benefits were felt during the pandemic , and workers want the advantages to stay afterwards as well .”
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