SUNRISE UPC
LIBERTY GLOBAL - INVESTING IN RELIABILITY
Liberty Global acquired the company in November 2020 for a reported $ 7.4bn in order to create a stronger challenge to incumbent Swisscom . Mike Fries , CEO , Liberty Global , said the merger “ marks another important step in our strategy of creating leading national fixed-mobile champions across Europe . “ By bringing together UPC ’ s leading gigabit broadband network and the most advanced 5G network of Sunrise , the combined company will provide seamless connectivity for millions of Swiss consumers and thousands of Swiss businesses ”. Fabrizio Campanale , Senior Director of Entertainment and In-Home Connectivity at Sunrise UPC , welcomed the acquisition as the company has a reputation for investing in reliability and innovation .“ This is cascading in all the countries where Liberty is present ,” said Campanale . “ We have the same objective and the same commitment toward our customers . We can benefit from the exchange of experience and improvements among all the countries to improve the product quality . We have a constant alignment and knowledge sharing and learning experience . This is extremely helpful and the cascading and the sharing information of being part of a large-scale enterprise .“ Liberty Global is like being part of a family as you always feel the most ambitious goal can be accomplished as everyone supports you . They have been constantly investing in infrastructure . From the early days of the deal and throughout the integration , the backup from the central corporation has been - and still is - constant . We have had an enormous investment in technology , the product , and the strategic investment to keep the commitment we took at the beginning of the deal .
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