90 YEARS OF HISTORY
UPC has a long and proud history as a pioneer in the telecommunications sector . Over the past few decades , they have shown one thing : that they are - and have always been - able to react flexibly to change while constantly being ahead of their time . It all began in 1931 when they were called Rediffusion , and it still holds true today , as they continue to advance into the age of digitisation , entertainment , and technology . In June 2017 , they became the first provider in Switzerland to offer Mobile subscriptions with EU roaming included . In early 2000 the company was acquired by Liberty Global and in 2020 merged with Sunrise . The TV platform and the UPC TV app offer access to a broad OnDemand choice along with Netflix along with their own MySports TV channel . Their hybrid cable fibre network means customers are well connected at all times and can browse the web at a breathtaking speed of 1 Gbit / s – both in the city and in the countryside .
Campanale pointed out that with a new hybrid working environment , he does not anticipate a return to normal life . “ The race for speed is on . We are accelerating and investing to improve the service . We will go to the 10 Giganet and we will enlarge the pipe and the bandwidth so that you can have multiple utilisation .
“ We will utilise our bandwidth and the Giganet , to ensure the network is stable and reliable and support the new way of working with the reliability , the quality , and the added value services that we will put on top .
“ This shift of habits , such as smart working with video conferencing and downstreaming movies from Netflix or Disney or watching TV in the day , has accelerated our investment in the features , and the value of the services we are putting in , such as a strong push toward more apps and streaming ”.
Campanale pointed out Sunrise UPC is always anticipating a special event like the release of an update to Fortnite , or Call of Duty . “ We watched very carefully to the point that we dabbled with the pipe for new series on Netflix . With everybody binge-watching at the same time you never know what is going to happen so we want to be ready .“ But a live event , such as the Euro 2020 final or Formula 1 , is a little more dangerous as there is not so much time shifting from our perspective . Also , teenagers waiting for the precise moment of a gaming release creates a spike ”.
Excellent user experience Sunrise UPC is using the connected entertainment as a unit . “ We are leaving the old way to operate the internet services where we were supporting the user experience , isolating the single element of the value chain , the network , the hardware ,
62 September 2021