Mobile Magazine September 2021 | Page 67

SUNRISE UPC
Citing the competitive edge of Sunrise UPC , Campanale said there were a number of key factors . “ First of all , we now possess the perfect complementary combination and strengths of two companies . We have the 5G and mobile superiority of Sunrise and a strong , fixed network infrastructure that we offer at UPC . This is top , but we also have this scale and resources LGI , which offer opportunities for investment in innovation , not available for new incumbents and the small players . These factors give us the competitive advantage in the market ”.
Power of partnerships Campanale commented on the importance of Sunrise UPC ’ s partnerships with EPAM , PLUME , Infosys , and Huawei especially in relation to the end-to-end service of entertainment and connectivity in the home .
“ If you look at how we need to analyse KPI ’ s and interoperability of the multiple devices in the in-home connectivity , the only way is through a cloud-based managed service and third-party application . Our partners are key to this strategy . We have built that connectivity excellence centre in Liberty thanks to EPAM and PLUME . We are constantly improving cloud service-based management , thanks to these partners . We have a service platform built together with Huawei and products and support services with Infosys .
“ The ecosystem is supporting infrastructure for in-home entertainment and connectivity . Our ecosystem is built , conceived , and designed together with our partners , and we only choose the partners that are best in class ”, he said .
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