Telenet is marking its silver anniversary in an era where in-home entertainment is shifting towards a partnership-based model
TELENET
Telenet is marking its silver anniversary in an era where in-home entertainment is shifting towards a partnership-based model
Telenet is marking its 25th anniversary and is shaping its in-home entertainment choices through broader partnerships both locally and internationally , which includes awardwinning content providers like Netflix , Disney , and Amazon .
“ Telenet has now reached the age of maturity and is now more than ever looking responsibly towards its customers , partners and shareholders - we are not the rebellious teenager anymore ,” said Ivor Micallef , Director of Entertainment .
Micallef is executing the entertainment platform vision for the Belgium-based telecommunication company and revitalising the brand for the digital age by infusing it with targeted advertising , quality international content , and a local streaming service .
“ My focus is on shaping Telenet ' s entertainment strategy to deliver the right solutions , quality , and user experiences , in order to meet the business objectives ,” said Micallef .
Micallef provides an insightful look at how Telenet is working with both local and global partners such as Netflix , Disney , and Amazon to provide the ultimate in-home entertainment experience to refresh the brand which was founded in 1996 . He points out how advanced advertising solutions - which digitally target an advert into homes on live TV - and streaming have become an integral part of their platform strategy .
80 September 2021