TELENET
“ The drive for the future success of the local media players is based on advanced advertising solutions , which is becoming an integral part of our platform strategy ”
IVOR MICALLEF DIRECTOR OF ENTERTAINMENT , TELENET
the past , as a cable operator , we used to fear collaborating with these international companies because we thought they would enter our space . But in the last few years , we ' ve learned to embrace them on our platforms and even work with them on joint marketing campaigns on how watching Netflix or Prime Video is better , and more convenient with us . So we ' ve learned to really collaborate with these players and find common ground on how we can work together .”
Advanced advertising solutions In a bid to serve local broadcasters and continue attracting advertisers , Telenet have pioneered advanced advertising
solutions to revitalise interest in TV advertising . This has proved to be a highly successful move . In a way similar to digital advertising on Facebook and Google adverts are targeted to complement a customer ’ s lifestyle and are currently shown during live TV .
“ The drive to future success of the local media players is based on advanced advertising solutions which is becoming an integral part of our platform strategy ,” commented Micallef .
“ This is essentially targeted advertising during traditional live TV so that your neighbour will have different adverts to you based on their preferences to cookery , gardening or sport . For example one household will have a BMW advert if they ’ re interested in cars while another household will have a Pampers advert if they have kids . This provides a real benefit to the advertiser
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