TELENET
who knows they can target the right people for their products - very similar to targeted advertising on websites .
“ We pioneered this in Europe , so we ' re very proud of that . We ' re now looking at taking advanced advertising to the next level . We hope this will bring advertising revenues back into the market to fuel the local entertainment economy instead of advertising money flowing to companies such as Facebook and Google .”
Pioneering partnership model Telenet ’ s three-point partner-orientated model is proving to be a highly successful move for Micallef and his team . “ With most of our partners , we would typically have a commercial partnership where we are
TELENET IN THE SPOTLIGHT
Telenet is divided into two main brands :
Telenet ( available in Flanders and Brussels ) Telenet inspires their customers to get the most out of their digital lives and businesses and the best experience in the digital world . Telenet Business offers connectivity , hosting and security solutions for the business market in Belgium and Luxembourg .
BASE ( available in Flanders , Brussels and Wallonia ) BASE focuses on continuously challenging the mobile market by launching products and services that ensure the customer always wins . ‘ Go mobile ’ captures the essence of the BASE brand . Telenet was founded in October 1994 . The Flemish Government , led by Minister- President Luc Van den Brande , wanted to develop a second telecommunications network alongside Belgacom . In 1996 the first commercial offer was launched . Ten years later in October 2004 , Liberty Media International , subsequently renamed Liberty Global , became a shareholder of Telenet by partly buying out Callahan . Telenet continued to develop its network into one of the most state-of-the-art networks in Europe , bringing high-quality Internet , telephony and television to the home and the office . In 2019 the operator launched its Giga-Network , allowing speeds up to 1 Gbps on its entire footprint covering the whole of Flanders and parts of Brussels . The first venue of the Park opened in 2018 in Antwerp . Three years later this VR start-up has grown to 12 locations in Belgium and The Netherlands . Telenet opens a new virtual reality venue , The Park , in the centre of Brussels . mobile-magazine . com 87