TELENET
Play Fit , which had a timely launch prior to the pandemic , and harnessed customer engagement as more people aimed to get fit from the comfort of their homes .”
Micallef pointed out the importance of the key collaborations with Gracenote and Cadent .
“ Our work with Gracenote over the last few years has enabled us to deliver enhanced viewing experiences to our sports-loving users . Leveraging Gracenote ’ s sports data and real-time statistics from live events , we ’ ve been able to enrich sports broadcasts and engage sports fans in new ways . We ' re now looking at extending our collaboration with Gracenote around TV and movie metadata . This will help us guide our customers through the wealth of content that exists across all services that are available on our platform and ensure they are able to easily find and watch the programming they will enjoy most .”
Cadent is also an important technology provider , which helps Telenet deliver advanced TV advertising solutions in Belgium .
“ Cadent is helping us play a pivotal role in the increasingly demanding advertising landscape . We ' ve put our trust in them to help us launch our next generation advanced advertising solutions which will ultimately help us deliver even better models and capabilities towards the local broadcasters . We plan to go beyond live TV and bring these advertising solutions and be more ubiquitous across our platforms .”
Micallef said he believes in “ win , win , win strategies ” and focuses on creating the best customer experience as he moves forward with plans to further boost Telenet ’ s entertainment offering in the coming years .
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