TECHNOLOGY
“The pandemic highlighted just how reliant the world is on telcos , and telcos are finally starting to take notice ”
KERSTIN TRIKALITIS CEO , OUT THERE MEDIA
with the remarkably high engagement rates that RCS manages to produce in customers . His company recently launched an RCS-based campaign that integrated rich content with mobile payments on behalf of a large charity which , along with other trials of the technology , “ have already provided very positive results .”
Kerstin Trikalitis , CEO of Out There Media , is even more bullish about RCS ’ chances . “ This technology has the potential to completely change the consumer experience and how they engage with brands ,” she explains . When asked about the issues with RCS fighting for a market that is essentially already at saturation , she ’ s quick to point out the biggest argument that ’ s been levelled against the companies behind OTT platforms in recent years : privacy . “ While OTT apps continue to be popular , what is becoming increasingly apparent is a clear consumer shift in OTT trust — more and more consumers are worried about their
98 September 2021